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John March

For the last 40 years, John has been working as an audio craftsman/technologist, producer, and A/V technology consultant, as well as a session musician. In collaboration with ALOC Media as a producer and consultant, John is focused on creating affordable high-quality media and content for non-profits, educational institutions, artists and entrepreneurs.

Covers2 months ago

Navigating the New Age of Guitar Virtuosity

Guitarist/producer John March guides us through this current renaissance of musical mastery. Above photo (cropped): Matteo Mancuso, Photo Paolo Terlizzi In the ever-evolving landscape of modern...
Features7 months ago

Understanding The Real Cost Of A Bargain Or ‘Craftsmanship vs. Commoditization’

Guitarist and producer John March takes a good look at issues confronting musicians today and comments on the popular freelance service site, Fiverr. In the golden...
Jazz Advice10 months ago

Embracing the Digital Wave: How Technology Revolutionized the Music Industry

Guitarist and producer John March explains how he seamlessly collaborates with clients across Los Angeles, New York, Tokyo, and Colorado. In this era of unprecedented change,...
Features12 months ago

A Guitar Lover’s Dream in Toledo, Spain

Guitarist John March takes us for a tour of the incredible Cromática Museum in Toledo, Spain. As someone who’s always seeking out unique and inspiring experiences...
Jazz Advice1 year ago

A Conversation With Artificial Intelligence About Music, Part Two

Once again, guitarist/producer John March discusses the current state of affairs of music with artificial intelligence/ChatGPT – Part 2. For Part 1 of the conversation in...
Jazz Advice1 year ago

John March Discusses The Current State Of Affairs Regarding Music…With ChatGPT

Guitarist and producer John March talks with artificial intelligence about the current state of affairs regarding music in 2023. I have been thinking a lot about...
Features4 years ago

Mixing for Jazz…One Man’s Perspective

Guitarist/producer John March shares his perspectives on Audio, Technology, and Mixing for Jazz. I have been working in studios as a musician and audio technologist for...
Features4 years ago

Ted Greene’s Christmas Solo Guitar Arrangements

Producer/session player John March picks two Ted Greene Christmas song arrangements – and creates a Holiday Medley. Over the last few months, I have written pieces...
Features4 years ago

Ted Greene’s Solo Guitar Arrangement of “The Look of Love”

Producer/guitarist John March continues with his arrangement lesson series of the legendary Ted Greene. Last month I wrote a piece about having been a student of...
Features4 years ago

Exploring Arrangements of the late great Ted Greene

Producer/guitarist John March introduces a series of lessons on the important works of Ted Greene – starting with ‘Over the Rainbow’. Ted Greene was known as...